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"Every
successful
product
or
organization
has
its
own
"personality",
and
just
as
human
personalities
are
complex,
so
too
are
product
and
organization
personalities.
The
trademarks
of
products
and
organizations
are
a
means
of
condensing
complex
reality
into
a
single,
simple
statement.
A
statement
that
can
be
controlled,
modified,
developed
and
matured
over
time."
--
Michael
J.
Barnes,
Sign
Biz
Designer
/
Sign
Technology
Instructor
 Mike
Barnes, Designer /Sign Technology Instructor
For each new Sign Biz store
owner, the Sign Biz graphics department creates the business logo,
allowing each entrepreneur to choose elements that blend harmoniously
with his or her own "vision" of the new company. Once a logo
is been designed, it becomes an important element in the design of
yellow page ads, letterhead, business cards, envelopes, fax cover
documents, and store graphics. This service is provided at no additional
charge to new Network Members. All cohesive, professional camera-ready
art is presented in a complete Corporate Identity Manual and on CD.
Michael J. Barnes, Sign Biz
Sign Technology Instructor and graphic designer, is perhaps the
industry's most experienced logo developer; he has designed branding
elements for more than 40 clients, and earned the honor of being the
designer who "revitalized" the logo of the International Sign
Association.  ISA
is the world's largest and oldest association to support the sign
industry.
 "Corporate
Identity is much more than just a nice logo, it is an entire system
which includes your business card, letterhead and envelopes. But it's
much more than that... company signage, uniforms, promotional items,
newsletters, advertising, even a web site all fall under corporate
identity," explains Mike. "In order to achieve a strong
graphic identity, a graphic designer or art director doesn't just sit
behind his computer and punch in graphics. Actual research is necessary.
This research includes interviews with the company's principals,
employees and even current clientele. Looking at competitors' identities
is also involved to determine what they have works or doesn't, and what
aspects of their identity program helps them appear unique.  Once
the research is completed the designs are developed."
Mike has mastered numerous
industry-related software programs, including FlexiSign PRO, Corel Draw,
Adobe Photoshop, Ventura Publisher, and Adobe Illustrator, and others as
he designed and manufactured signs for both printing and plotting
devices.
 
Mike began his career in
graphic design in 1984, first in the journalism department of a
community college, and then as Assistant Art Director for an ad layout
agency in Southern California. Over the course of nineteen years, he has
mastered typography, and a full range of Sign and Design software
applications.
As our Sign Biz Sign
Technology Instructor, he is also an expert in vinyl application and
environmental graphics, and proficient in the use of PC and Macintosh
platforms. Color Scanners; HP, as well as Encad, Graphtec, and
Mimaki plotters are the tools of his trade. Michael uses these skills
and his "front line" expertise to facilitate the production
and design portion of the Sign Biz Training Program. He is a gifted
trainer, assuring that each new store owner receives more than just an
academic viewpoint.
 Your
Web Site is an important component in your marketing and branding
efforts. Michael Barnes offers exclusive web site development services that can't
be beat for impact, features, and affordability. He hosts a
comprehensive
website
that
allow
Sign
Biz
Network
Members
to
review
custom
websites
and
to learn more about
his
website
development
services.
Visit
Looking To Draw.com
to
take
a
look
at
his
expertise
in
the
on-line
arena.
Our designers are on-staff at Sign Biz, Inc, and
apply a depth of industry knowledge that is not found
elsewhere.
Michael J Barnes, Designer/Sign
Technologies
Karen Segura,
Designer/Communications
If you would like to speak with someone, please call our Customer Service Department toll free at
1-800-633-5580.
If you have any further questions or would like additional information about
logo
development
services, please contact:
Teresa
M.
Young
President/CEO
24681
La
Plaza,
Suite
270
Dana
Point,
CA
92629
800-633-5580
tyoung@signbiz.com
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