A brand is the identity of a specific product, service, or business. A brand can take many forms, including a name, sign, symbol, color combination or slogan... The word brand has continued to evolve to encompass identity - it affects the personality of a product, company or service (from Wikipedia). Sign Biz and the Network provide tools and examples for those who are serious about owning their own business and becoming the architects of the most fulfilling experience of entrepreneurship possible. To learn more about the complete, integrated business identity and logo services we include for new business owners, keep reading...
The trademarks of products and organizations are a means of condensing complex reality into a single, simple statement. A statement that can be controlled, modified, developed and matured over time. We professionally develop fresh and unique ideas for each new business owner who will open a new sign store, or for existing sign company owners who need a new and updated image.
The Sign Biz Graphics Department creates the business logo, allowing each entrepreneur to choose elements that blend harmoniously with his or her own "vision" of the new company. The most rewarding aspect of what we do is our ability to transform our clients' ideas into tangible, effective identities. We are able to develop successful solutions because we have specialized knowledge of the challenges our clients face in positioning themselves favorably in a competitive environment. Our designers use only the latest software applications to ensure the highest quality final product for you and your printer.Once a logo is been designed, it becomes an important element in the design of yellow page ads and promotional collateral -- no generic templates here! The store is yours, and it will reflect your vision!
We begin with "thumbnail" drafts of a variety of logo concepts built around your name selection and color preferences. These are presented to you electronically, viewable and printable from a private web location. You work one-on-one with the graphic designer to craft a final logo that reflects your vision, and then we tie all of your image collateral together-- from stationary and envelopes, to fax cover sheets, business cards and window graphics. After your approval of the final product, all component artwork files are transferred to you as your property, on CD and in a beautiful Corporate Identity Manual.
Traditional design disciplines are now converging rapidly and we are producing graphics and video which can be used for CDs, emails and web sites. Your website is an important component in your marketing and branding efforts. We offer exclusive web site development services through the industry's premier specialist in sign company web development and SEO services. You won't pay extra for these SEO tools, and they are fully validated for effectiveness. In additon, these sites are maintained with fresh content - a driving force behind high search engine rankings - and you can add the most powerful architectural sign design service and e-commerce capability at no additional charge! These customized websites feature easy-to-use administrator interfaces so that any business owner can update their photos and content, with no special skills required.
The combination of on-line sign ordering, LobbyPOP video signage content, and a professional and effective website built around the latest web standards is a combination that is unmatched, anywhere. All of this is included for each new business.
After a lease site is secured for your new store, through the services of our specially-selected service provider, consultation and draft of proposed space layout is included in our turnkey store package at no additional charge. Open architecture and larger facilities appeal to discriminating buyers of signage. Our provider will work with you on lighting, traffic flow, layout conception and presentation ideas. You can expect a design that reflects more than a decade of experience specifically devoted to the digital sign and graphics industry. We custom-render CAD layout designs of your business floor plan, including an equipment layout schemata with all hardware footprints shown to scale. We are experts in understanding the unique challenges of your marketplace. But our designs are different because the store is yours! You are going to operate it, and it will reflect your vision!
The best approach to designing a store layout is to start with an empty store. Our architect will draft a diagram to scale of the store as it would appear empty of current equipment and even non-bearing walls. The result will be a preliminary store layout which encompasses all of the operational requirements. You won't have to worry about space needs for your equipment-- We keep a list of all equipment footprints and estimated space allocations for each department before filling up your floor diagram. This list will be the groundwork from which to build the layout and can include current equipment and/or equipment you wish to purchase or build. Our goal is to develop a cost effective retail environment that elicits an efficient, attractive, customer friendly atmosphere. With our professional staff and top quality products working for you, we feel confident you'll be more than satisfied with the results.
As part of each new business package, a variety of beautiful, exclusive graphics are supplied. These include 10 fully prepared proprietary marketing posters and banners developed by Sign Biz Inc. to give you a professional "jump start" for in-store decor. Just add your company logo to these digital files and print to produce images in one of three sizes:7’ x 3’ Vertical Banner; 2’ x 3’ Poster; or 3’ x 5’ Horizontal Banner. In addition, you are able to tap into the top vertical markets with beautiful, customizable sheets for 18 top industries. You print them as you need them -Just drop in your company info & special offer. These are color calibrated for large format and desktop printers, complete with buzz words and images that attract clients and position you as experts.
Sign Biz also includes thousands of professional postcards which are exclusively designed for the Sign Biz Network. You simply have these overprinted with a special offer - one of many included on disk - and use as part of our Six Pillar Marketing Program to build your business. For the video sign segment of your business, LobbyPOP, there are more materials, including a beautiful Lobby Planning Guide, ready for overprinting with your own logo!