Paul K. Strauch, Vice President of Marketing 

Paul Strauch, Sign Biz Vice President of Marketing, is responsible for developing special programs with industry manufacturers and major distributors of sign products, supplies, equipment and software for the Sign Biz Network. These special incentive programs offer group buying discounts to Sign Biz Network Members for quality products at reduced prices.

The Sign Biz Special Vendor List has been expanded under Paul’s direction to include virtually every product and material required in the computer-aided sign business, now totaling more than 750 vendors nationwide. Paul brings experience to the marketing venue as well, having served as Marketing Director for a New York City manufacturer of a patented wall system. Responsible for negotiating dealership agreements in 20 major metropolitan US markets, he uses these skills to negotiate national corporate accounts for the Sign Biz Network.

In addition, Paul has more than 30 years in commercial and industrial real estate, as both owner and principal broker, in Hawaii, as well as in New York. He conducted certified real estate license course training, as well as managed client capital acquisitions and funding programs, and brought a precedent- setting legal case before the Hawaii State Supreme Court. (The Court’s decision in favor of his real estate company is used today as part of real estate training courses across America.) 

This experience makes him particularly qualified to provide valuable guidance and instruction to new Sign Biz dealers for site selection, demographic analysis and lease negotiations. Paul contributes his expertise in real estate, marketing, and vendor programs both prior to as well as during the Sign Biz Training Program provided to new store owners.

"When you're thinking of expanding into a new geographic area, selecting your new location may be the most important decision you make. Choosing the right location for your business requires exhaustive analysis of financial and non-financial variables that must be evaluated for each site location alternative. We assess a site's potential for success by mapping for you such success- influencing factors as competitor locations, prospective customer locations, major roads and streets (which could create barriers to traffic flow), malls and other shopping areas, and other variables we've identified as being relevant to the success of a location. If you've identified more than one potential site, we can use the same process mentioned above to help you decide which, if any, of your choices will be most profitable," explains Paul.

Sign Biz includes these site selection and demographic studies in their turnkey new store program for entrepreneurs. We build our site selection work on the most comprehensive market research study in the sign industry-- proprietary to Sign Biz, Inc. This valuable information helps our high-tech sign companies select the most competitive location for their business. Our deep knowledge of economic development combined with our market research provides our clients with the most comprehensive site selection report available. Our economic research and GIS capabilities provide answers to your questions about the future market potential of a community. 

The ratio of sign companies-to-qualified business count is examined. For new Network Members, this includes an analysis of each potential competitor from our own first-person surveys.   Our competition surveys and final report require 3 full-time staff members and an average of 40 hours to complete. The final study may be 15 to 30 pages in length, and becomes an important component in business plan development for each new store owner.

After your protected territory is determined, a lease site will be secured for your new store. Paul will help your business negotiate and receive top inducement packages from landlords for your lease site.

Paul works closely with other full-time staff members to assess each new store owner's marketing plans. He also works closely with the Sign Biz Advisory Board on vendor programs and beta test campaigns.