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SIGN
BIZ® INC. LAUNCHES FULL-SERVICE P.O.P. RESOURCE CENTER
Comprehensive
Education
Services
Provided
to
Imaging
Sign
Company
Chain
April
19,
2005
(Dana
Point,
CA)
Sign
Biz,
Inc.,
founder
of
the
largest
non-franchise
sign
chain
in
the
US,
has
expanded
its
portfolio
of
services
with
the
establishment
of
a
Point-of
Purchase
(P-O-P)
marketing
and
education
division.
Headed
up
by
President
Teresa
M.
Young,
this
initiative
is
the
first
of
its
kind;
a
P-O-P
advertising
program
specifically
targeted
for
the
use
of
imaging
sign
companies.
Staffed
by
Director
of
Communications
Karen
Segura
and
New
Media
Marketing
Specialist
Helene
Lohr,
the
program
focuses
on
providing
Sign
Biz
network
members
the
resources
they
need
to
become
retail
specialists.
 The
P-O-P
market
stands
at
roughly
$17
billion
and
is
rapidly
increasing
as
brand
specialists
gravitate
towards
highly
effective
forms
of
in-store
advertising.
P-O-P
advertising
display
and
component
sales
have
increased
34%
over
the
last
4
years,
and
over
70%
of
all
purchase
decisions
are
made
in-store.
Harold
Fischer,
the
publisher
of
P-O-P
Times
magazine
states.
"From
now
on,
the
image
a
brand
projects
inside
stores
will
be
at
least
as
important
as
the
image
conveyed
via
broadcast
and
print
advertising."
New
technologies
available
today
such
as
large
format
and
solvent
printing
bring
unprecedented
relevance
and
targeting
to
the
real
time
customer
experience.
Sign
imaging
companies,
with
their
skills
at
large
format
design
and
production,
are
uniquely
positioned
to
make
the
most
of
this
trend.
In
order
to
break
into
this
lucrative
market,
the
typical
sign
company
has
had
many
obstacles
to
overcome.
The
main
problem?
A
lack
of
a
solid
retail
education
and
the
resources
that
provide
the
proven
insights,
ideas
and
tools
to
adapt
to
the
changing
retail
environment.
Sign
Biz
has
stepped
up
to
the
plate
to
provide
members
with
a
solution.
Dollars
to
Donuts
With
its
unique
point-of-purchase
marketing
program,
the
first
of
its
kind
within
the
sign
industry,
Sign
Biz
provides
members
with
the
tools
to
tap
into
this
explosive
market,
allowing
them
to:
- gain
an
understanding
of
why
and
how
in-store
marketing
is
becoming
a
more
important
way
for
manufacturers
to
connect
with
consumers
- find
out
how
and
when
to
present
the
best
in-store
marketing
ideas
and
how
to
sell
the
at
point-of-purchase
- comprehend
the
role
pop
plays
in
successful
in-store
marketing
and
how
to
tailor
a
P-O-P
program
for
maximum
effect
 From
displays
and
components
to
new
technologies
and
services,
Sign
Biz
provides
the
systems
that
imaging
sign
companies
need
to
help
them
become
retail
specialists,
managing
the
design,
development
and
production
processes
on
the
way
to
retail
success.
New
lease
space
will
house
these
resources
as
well
as
a
mock-up
of
in-store
retailing
concepts
using
P-O-P
signage.
Helene
Lohr,
New
Media
Marketing
Specialist,
says
of
the
program;
"Our
goal
is
to
bring
the
resources
under
one
roof
and
make
it
easy
to
get
the
in-store
marketing
education
they'll
need
to
excel
in
today's
retail
market".
"Those
who
have
the
drive,
skill
and
above
all
education
and
informational
resources
will
be
able
to
capitalize
on
this
explosive
growth,"
explains
Young..
For further
information call (949) 234-0408 or (800) 633-5580.
About Sign Biz® Inc. 
Sign
Biz,
Inc.
is
founder
of
the
world's
largest
international
chain
of
non-franchised
computer-aided
sign
companies,
today
known
as
imaging
sign
companies.
The
corporation
was
established
in
1989
to
guide
entrepreneurs
into
the
new
field
of
digital
visual
communications,
by
educating,
equipping,
and
supporting
business
owners
in
their
chain
of
170
independent
sign
businesses
across
the
US
and
in
6
foreign
markets.
The
Mission
of
the
Sign
Biz
organization
is
"to
provide
an
innovative
and
productive
digital
sign
&
graphics
business
model,
the
best
education
and
equipment,
and
lifetime
member
services,
to
support
entrepreneurship
in
the
most
successful
network
of
full-service
imaging
sign
companies
worldwide."
The
Sign
Biz
chain
supports
triple
the
percentage
of
million-dollar
and
half-million
dollar
grossing
shops
of
any
other
chain
in
North
America,
franchised
or
otherwise.
Address:
24681
La
Plaza,
Suite
270,
Dana
Point,
CA
92629
Phone:
(800)-633-5580
~
(949)
234-0408
~
Fax:
(949)
234-0426
www.signbiz.com www.signbiznet.com
###
If you have any further questions or would like additional information about
Sign
Biz
Inc., please contact:
Paul
Strauch
Vice President Corporate Communications
24681
La
Plaza,
Suite
270
Dana
Point,
CA
92629
800-633-5580
pstrauch@signbiz.com
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