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Dana Point, Calif., (June 17, 2003) - Where can new business owners hear first-hand insights about sales and marketing from one of the country's foremost authorities? When they attend the Sign Biz Formal Training Program in California.

With every new turnkey sign business training program, Sign Biz, Inc has contracted trainer Mary Silverstone to provide success formulas of the industry's finest. The Sign Biz corporate president, Teresa M. Young, notes, "With over 15 years of experience, Mary enhances the business owner's educational experience and brings depth and synergy into the Sign Biz program."

Hired by Sign Biz Inc in 2003, Mary Silverstone considers herself a creative, results-oriented Sales Management Executive. After an extensive selection process and review, executives at Sign Biz, Inc. agree. Silverstone now presents an eight-hour sales and marketing class during the week-long Sign Biz Formal Training Program. She brings a lot to the table: Silverstone developed the sales people, managers and trainers that grew Jenny Craig Int'l. from a $68M company to more than $460M, first as Director of Sales and Trainings and later as VP of Franchise. During this 11-year tenure, she authored and delivered franchise training programs for their expansion from 50 to over 800 Jenny Craig centers. 

Her expertise led her to a position of Global Director of Sales Training for Callaway Golf, resulting in company revenue growth from $700M to more than $800M in a three-year period. Her background includes studies in Behavioral Psychology, Business Management and Organizational Leadership. 

The Sign Biz Formal Training Program, in its 11th year as part of a certification in Sign Arts, is known for its thoroughness and its applicability to the small business environment today. Developed by Young, who was a computer-aided sign industry pioneer and business owner more than 18 years ago, the program is one of only a handful of its kind in the nation for the digital sign industry. " By developing sales protocols, "Train the Trainer" programs, and supporting our business model, Mary exemplifies the initiative and energy found in exceptional trainers and consultants at Sign Biz, Inc. We are pleased to have her on board, as we place great value on the preparation of tomorrow's sign industry leaders," said Young. 

The classes include instruction from a number of industry leaders and professionals: Michael Barnes, an award-winning graphic designer is the company's Sign Technology Instructor; Paul K. Strauch, VP Marketing brings not only more than 30 years of experience as a real estate professional, but also delivers a comprehensive industry training that encompasses key vendor relationships for the Sign Biz Network; Young herself delivers a class on the intricacies of materials and labor costs and pricing strategies for new owners. Silverstone's training curriculum focuses on key sales and marketing strategies of the Sign Biz Six-Pillar Marketing Program, and also addresses issues, challenges, and initiatives that have been instrumental in business success and her thoughts on what qualities help shape future top performers. 

The education curriculum is complemented by a minimum of one week of home study, and a week of In-Store Training, plus more than 17 proprietary manuals and training aides. For further information call (949) 234-0408 or (800) 633-5580.

About Sign Biz® Inc. 

Sign Biz, Inc. is founder of the world's largest international chain of non-franchised computer-aided sign (CAS) companies. The corporation was established in 1989 to guide entrepreneurs into the new field of digital visual communications, and today trains, equips, and supports their network of 150 independent sign businesses across the US and in 6 foreign markets. The corporate office is located in Dana Point, CA.

The mission of the Sign Biz organization and it's network is to "provide tools and examples for those who are serious about owning their own business and becoming the architects of the most fulfilling experience of entrepreneurship possible." They can be contacted toll free: 800-633-5580. 

Contact Us
If you have any further questions or would like additional information about Sign Biz Inc., please contact:

Paul Strauch
Vice President Corporate Communications
24681 La Plaza, Suite 270
Dana Point, CA 92629
800-633-5580
pstrauch@signbiz.com

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