Sign Biz® “Big 3” Education Panels Earn A+
Dana Point, CA (May 1, 2009)
Last November network members across the US and overseas voted on which business topics they most wanted to have covered at this year's Reunion in Las Vegas. The most frequently requested topics became three Panel-led General Sessions spread out over 2 days, April 19 and 20.
The first general session workshop, "Government is not a Dirty Word" covered all the bases of learning how to work with the government and other large institutions. It was devoted to illuminating how to tap into the vertical markets of school districts, banks, national chains, construction projects and successfully bid those projects. Led by a panel of industry experts, this workshop scored a big hit with attendees this year. The panel featured Ken Von Wald, CPA, immediate Past Chair of the International Sign Association, President of Denco Sales and Silver Sponsor of this year’s Reunion.
Also contributing was Kerry Moore of MC Sign Company, one of the country’s pre-eminent “green” sign companies, servicing national accounts from coast to coast. Accompanying Von Wald and Moore were some formidable experts from the Sign Biz Advisory Board: Bob Kuhlmann, a Milestone Club Member; Bud Werner, another Milestone Club Member; and Jon Hoffman, a third Milestone Club Member. Read More
“Profit Enhancement”, the second General Session, facilitated an interactive discussion designed to explore ideas on how to grow your business in tough times by controlling costs. Featuring panelists John Stevens of Proveer, Gold Sponsor at this year’s Reunion, and Daniel Gardinsky of Hewlett Packard, a Green Sponsor, as well as Sign Biz mentors, Bill Potts and Peter Wolf, this session tapped into a wealth of experience eliciting ways to lay the groundwork for a prosperous future.
After the session Bill Potts said, “It’s amazing what happens when you assemble a group from Sign Biz and all the fabulous sponsors we have this time around. You would think after 16 years in this business there wasn’t much left to learn. On the contrary, I’m taking more ideas, plans and systems home to Sign Depot (Potts’ Store) than from any other Reunion to date. This is especially important in this economy we all have to deal with right now. The cost of attending is money well spent because of all the cost savings I will continue to reap from this amazing group.” Read More
The third general session, “Thrive in 2009”, examined front-of-the-house methods for growing a business in the present economy, a very different landscape than that of 2008. Fred Oss, President of Gemini Incorporated, a Silver Sponsor at the Reunion for the first time this year, as well as Peter Wolf and Chris Meeker, both Milestone Club Members, made up the panel. Marketing secrets for enhancing revenue were revealed by investigating topics such as: differentiating your business; segmenting a market; maintaining margins; finding more customers and having vendors help a business make more money. Lots of specific tactical actions to spearhead sales efforts and increase business were revealed and drove home the message, “Don’t just survive 2009’s economic climate – THRIVE!”
“We moved confidently to build a huge program, despite the economy and nay-sayers. It’s a sort of broad vision or philosophy that some have characterized as blind optimism,” Teresa M. Young, President and CEO of the Sign Biz Corporation, said with a smile, after delivering her opening address at this year’s International Convention, “but I know it’s a form of bravery that comes from knowing we have all come together with a plan to thrive - and that is more than enough fuel to drive success.”
Members who seek knowledge, networking and have a desire to outwit the economy planned on this big event, starting with a Mentor-guided tour of the International Sign Association EXPO, the day before our sessions began," said Paul Strauch, VP Worldwide Product Development. "To thrive, you must grow, improve, be bold, and map a course for success. These annual Reunions are a critical piece of that planning process. They require work and imagination and they nourish our friendships.”
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The Mission of the Sign Biz organization is to provide an innovative and productive digital sign and graphics business model, the best education and equipment, and lifetime member services, to support entrepreneurs in the most successful network of full-service imaging sign companies worldwide.
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