Your Brand Identity
A brand is the identity of a specific product, service, or business. A brand can take many forms, including a name, sign, symbol, color combination or slogan… The word brand has continued to evolve to encompass identity – it affects the personality of a product, company or service (from Wikipedia).
The trademarks of products and organizations are a means of condensing complex reality into a single, simple statement. A statement that can be controlled, modified, developed and matured over time. We professionally develop fresh and unique ideas for each new business owner who will open a new sign store, or for existing sign company owners who need a new and updated image.
The Identity Manual
The Sign Biz Graphics Department creates the business logo, allowing each entrepreneur to choose elements that blend harmoniously with his or her own “vision” of the new company. The most rewarding aspect of what we do is our ability to transform our clients’ ideas into tangible, effective identities. We are able to develop successful solutions because we have specialized knowledge of the challenges our clients face in positioning themselves favorably in a competitive environment. Our designers use only the latest software applications to ensure the highest quality final product for you and your printer.
We begin with “thumbnail” drafts of a variety of logo concepts built around your name selection and color preferences. These are presented to you electronically, viewable and printable from a private web location. You work one-on-one with the graphic designer to craft a final logo that reflects your vision, and then we tie all of your image collateral together– from stationary and envelopes, to fax cover sheets, business cards and window graphics. After your approval of the final product, all component artwork files are transferred to you as your property, on CD and in a beautiful Corporate Identity Manual.
Your website is an important component in your marketing and branding efforts. We offer exclusive web site development services through the industry’s premier specialist in sign company web development and SEO services. You won’t pay extra for these SEO tools, and they are fully validated for effectiveness. In additon, these sites are maintained with fresh content – a driving force behind high search engine rankings – and you can add the most powerful architectural sign design service and e-commerce capability at no additional charge! These customized websites feature easy-to-use administrator interfaces so that any business owner can update their photos and content, with no special skills required.
Consultation and draft of proposed space layout is included in our turnkey store package at no additional charge. Open architecture and larger facilities appeal to discriminating buyers of signage. Our provider will work with you on lighting, traffic flow, layout conception and presentation ideas. Included for each new business is a complete series of beautiful, informational menu boards, print on demand flyers, poster artwork, and much more. Our designs are different because the store is yours! You are going to operate it, and it will reflect your vision!