If the Fortune 500 can do it, so can you! You may not have thought about an era or design style before embarking on your shop’s vision and culture representations inside and outside of your space, but this approach is certain to add clarity and speed the “de-clutter” or remodel process. By defining your “brand appeal” in terms of well-recognized design influences, you can make your shop tell your story with greater clarity and impact. If the Fortune 500 can do it, why not you? Here are tips and four inspired designs to get you started. Have fun!
(Torrance, CA)– The L.A. Wolves FC announced today that it has signed a sponsorship deal with 3V Signs & Graphics (www.3VSigns.com) a Sign Biz Network Member located in Hermosa Beach, CA. The L.A. Wolves and 3V Signs & Graphics will work closely together to foster awareness of and interest in local soccer teams. L.A. Wolves FC ™ is a Pro Development Soccer Club based in Torrance, CA. The Wolves are a current member of the UPSL (www.upslsoccer.com) and compete in the UPSL Western Conference.
(Tucson, AZ)– Sign Magic partnered with the Tucson Historic Preservation Foundation this past summer to bring another one of Tucson’s historic signs back to life. This sign is located at the original Sparkle Cleaners at 16 W. Drachman. Drachman became a hot spot for restored historic signs in March of 2012, when the Historic Preservation Foundation joined forces with Pima Community College.
Featured in Signs of the Times magazine, Sign Biz Members in Monterey, CA have fashioned a moving statement about their brand – literally. Using a Roland VS-640 printer and 3M’s Controltac IJ180-10Cv film, the 160-square-foot wrap was installed in a single piece over the truck bed. On the doors, the installers positioned seams at the base of the window post. “This was our ugliest truck, so we had to give it a thorough washing,” explains Tom Carr, the owner of SignWorks, which created and installed the graphics.
(Lubbock, TX) Although Lubbock is only the 11th-largest city in the Lone Star State, with roughly 300,000 metro-area residents, it’s known as The Hub City because it’s the largest urban area in the Texas region known as the South Plains. Thus, its economic significance is greater than its sheer size would indicate. It’s the home of the Buddy Holly Center – which honors the Lubbock native and “Father of Rock Roll” – and Texas Tech Univ.; both make tourism an important cog in the local economy.
(Pine Hill, NJ)– Since its opening in 1989 as one of the earliest Sign Biz Member locations, Artcraft Sign Studio has enjoyed tremendous growth – so much so that it purchased its city’s former firehouse because it required a large production and service area for vehicle wraps and other digital graphics. Shop owner Arthur Elkins says window graphics represent roughly 5% of its business.
(San Jose, CA)– Kelly Yamanishi comes to the sign industry with over 20 years of high-tech marketing experience with a high-profile Silicon Valley corporation. With this experience, she brings an in depth understanding of complex project management, marketing communications, and many types of “corporate speak.” In short, she knows how to help her clients communicate effectively with both business and non-business audiences.